From 2020 to 2023 , we have increased the business by 735 %, growing it to over $ 2 million in revenue . A big shift in mindset happened for me in 2019 . I thought , “ Am I going to do this ? Or am I going to work for the rest of my life ?” It required creating the goals , setting the mindset , and going for it .
What Is Your Single Secret To Success This Past Year ?
My Producers Club peer group with Technology Marketing Toolkit ( TMT ). I couldn ’ t survive without them . The best thing in 2023 was that group , which holds me accountable and helped me experience exponential growth in a short amount of time . Having this group to fall back on and ask them questions delivers answers I wouldn ’ t otherwise know . It has completely shifted my mindset . I learn every single week and use it to prop up my momentum even when I fail . I have failures every single day , but that peer accountability group saying , “ Keep going , you ’ re doing good ,” helped me keep my momentum . And also , TMT . In the one year , eight months , and 15 days since we joined , we ’ ve added well over a million dollars in revenue . Without them , I wouldn ’ t have the sales and marketing processes or the growth I ’ ve experienced .
What Is The Biggest Challenge You Overcame This Past Year Related To Reaching That Growth ?
We closed 28 new logos in 2023 , so our biggest struggle was our onboarding process . We didn ’ t have the fundamentals down and were adding clients at such a fast rate that we had to squeeze those clients in .
What Partners Or Tools Helped You Along The Way ?
ProfitFuel by Kaseya . I ’ d been hesitant to use Kaseya because when looking at forums to see the software people were using , they didn ’ t necessarily have the best reputation . Most of the time , people like to attack big dogs , so I felt like it was unjust , but at the same time , I put Kaseya on hold because of their reputational struggles .
But then I went to the MSP Account Management Masterclass in Miami where I saw Kaseya CEO Fred Voccola interviewed by Robin Robins . He became instantly relatable when he shared his origin story on stage for the first time . He did an extremely good job of removing the veil from Kaseya and showing how they are in it for us . So , when ProfitFuel was announced in Miami , I took a leap of faith and immediately scheduled the ProfitFuel meeting .
Fred ’ s team looked at the tools I was currently using to see if they could save me money . There were no hard sales tactics , and Kaseya was able to save me money on every product I use . With the extra savings , I added additional products
I needed . With the discounts , it just made sense to switch to Kaseya , and now it ’ s freeing up my tech people , too , so I ’ m also saving on man hours . [ NOTE : With ProfitFuel , Kaseya ’ s staff will audit , inventory , and analyze any MSP ’ s ( not just Kaseya partners ’) existing technology stack , contract terms , usage , and costs , and then make recommendations for how MSPs can save money and reduce the number of tools techs need to master . The service is free , and no commitment is required to implement the suggestions .]
Who Is The Most Impactful Business Leader Whose Techniques Or Leadership Style You Try To Emulate Or Are Influenced By , And Why ?
Justin Kelley , CEO of Impact Technology Group , who is in my TMT peer group . Justin is just above me as far as his revenue , but he knows his numbers as I ’ ve never experienced anyone knowing their numbers . I really look up to what Justin is doing and how he is running his business . I try to emulate his thought process and mindset . Also , Jeff Farr [ a TMT Expert in Residence ] and Paul Cissel [ CEO of Growth Caddie ]— I envy how these guys run their businesses off metrics alone . I aspire to do that , too .
What Book Would You Recommend To Other MSPs Or SMBs Trying To Grow Their Business ?
I love 10x Is Easier Than 2x : How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan and Dr . Benjamin Hardy . If you want to change your mindset , then start with this book .
What Words Of Wisdom Would You Give To Other MSPs Looking To Grow Their Business ?
We can all have access to the same blueprint , campaigns , and strategies available at our fingertips through TMT . Being that you can create an equal playing field , it comes down to mindset . Apply what TMT gives you . It absolutely does work . When I was starting , I felt that if I could just get proof of concept so my brain could visualize it , I could move forward . Let me be your proof of concept . After just eight months , I got into Producers Club ( TMT ’ s top tier ). Within 11 months , I became a Better-Your-Best Top 5 Finalist . And within approximately 17 months , I grew my business over a million dollars to $ 2,257,000 .
Cindy Panetti Cyr is an accomplished author with over two decades of marketing experience , and a deep passion for directresponse marketing , technology , and travel .
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