MSP SPOTLIGHT
From $ 270K To $ 2M In Three Years :
Tommy Thornton Reveals His 735 % Growth Blueprint For MSPs
BY CINDY PANETTI CYR
Company Automates
Founded 2014
Headquartered San Diego , California
Geographic Market Primarily Southern California , with clients in 22 states
Top Growth Indicator Top gross revenue
YoY % of Growth 18.76 %
What Are The Top Three Business Indicators You Use To Measure Your Company , And Why ?
Top gross revenue is the number one metric we use to make sure we ’ re progressing upward . I use our net operating income ( NOI ) and try to maintain that at 20 % or higher . The other is our monthly recurring revenue ( MRR ) because that ’ s how we gauge our progress . We ’ re transitioning from a hybrid break-fix model to a full MSP . While we did really well closing new clients this year , we still have a large subset of clients stuck in the old model . We are working on transitioning and upgrading them to our MSP services .
What Is The Top Lesson You Had To Learn That Allowed You To Kick-Start Your Business Growth ?
Mindset . I had to get out of my own way . It took me five years , from 2014 to 2019 , to take the company from $ 0 to $ 270,000 in total gross revenue .
Founder Tommy Thornton