The process of an effective advertising campaign |
by Sanne van Egmond and Dominique Nolen |
nineteen pages we received from the candidates only one remembered BGL
partners.
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After a week this changed a bit, after a week four people remembered the name of
BGL partners but nobody remembered what the advertisement was all about.
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Picture Advertisement MUJI
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According to our inquiry this was the most successful picture advertisement. Even
though the name might be a little difficult to remember after fifty minutes four people
!44.