The process of an effective advertising campaign |
by Sanne van Egmond and Dominique Nolen |
comes to effectiveness this is one of the worst advertisements we have tested. The
age and interests of our target group might explain this. Because mostly, young
people between the age of sixteen and eighteen years old do not really care about
health, nature or bicycle trips with the family.
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After a week two people remembered the name and those two people were also able
to explain what the advertisement was about.
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Picture Advertisement BGL partners
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Even though this advertisement should interest our target group, because they
should currently be thinking about their future, it definitely did not. At all of the
!43.