The process of an effective advertising campaign |
by Sanne van Egmond and Dominique Nolen |
brands name, while four people knew they had heard an advertising campaign about
school, only two people were able to link the advertising campaign to Stepstone.
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After a week an amount of six people remembered Stepstone (again more than the
first time). But this time only two remembered hearing an advertising campaign that
had something to do with school and only one person linked the brand Stepstone to
school.
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Picture Advertisement AKTIV
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Fifty minutes after the inquiry only three people remembered a green advertisement
or people on their bicycles and only one person could give the brand name. When it
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