The process of an effective advertising campaign |
by Sanne van Egmond and Dominique Nolen |
the advertising campaign was trying to bring. In the advertising campaign was not
mentioned what Rambo was or what it sold. The only thing that was mentioned was
that Rambo protects better, apparently Rambo’s slogan. Even though what they sold
was not mentioned, people guessed for things like lawnmowers, tires and drills. Also
many people wrote down that they remembered a clear low man voice, which might
be connected to the fact that people guessed that the advertising campaign was
meant for lawnmowers, tires and drills. Even though nobody understood or
remembered the message Rambo was trying to bring, still nine people remembered
the brand name of Rambo.
!
After a week only six people still did know the message the advertisement was trying
to bring or the product that was being sold. Yet eleven people re Y[X