The process of an effective advertising campaign |
by Sanne van Egmond and Dominique Nolen |
Fifty minutes after the actual inquiry ten people had correctly remembered the
website URL, many others knew that there was a website about holiday homes, but
five people gave wrong URLs like: vakantiehuizen.nl, opvakantie.nl and
allemaalvakantiehuizen.nl. All very close, but because these could also be other
companies, this is not very helpful for allevakantiehuizen.nl. Only three people
remembered the message allevakantiehuizen.nl was trying to bring.
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After a week only six people gave the right URL and nine people gave us the wrong
URL. The amount of people who remembered the message stayed the same, only
three.
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Sound Advertising campaign Rambo
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This is an advertising campaign with a very interesting result. Because apparently,
fifty minutes after the actual inquiry, nobody remembered or understood the message
!40.