The process of an effective advertising campaign |
by Sanne van Egmond and Dominique Nolen |
remembered the baby. Only two people linked the baby with money and nobody
could describe what the advertising campaign was about.
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After a week things changed tremendously, now seven people wrote down the brand
name of E-trade and even one person connected it with money. Where first nobody
remembered the name, now people suddenly did. Still ten people only remembered a
baby.
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Sound Advertising campaign Allevakantiehuizen.nl
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!39.