The process of an effective advertising campaign |
by Sanne van Egmond and Dominique Nolen |
fun.’ One of the students said the advertising campaign of Taco Bell was fun, but had
nothing to do with the brand (as we now see in the results).
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Strangely enough after a week this result increased, now sixteen people
remembered the name of Taco Bell. And eleven remembered the message of the
advertising campaign: ’You are never to old to have fun.’ But still only two connected
Taco Bell with eating Taco’s and having drinks.
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Video Advertising campaign E-trade
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Fifty minutes after the actual inquiry nobody knew the brand name of E-trade. Some
people guessed things like E-source, but nobody knew. What many people did
remember was that there was a baby in the advertising campaign, only twelve people
!38.