The process of an effective advertising campaign |
by Sanne van Egmond and Dominique Nolen |
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After a week nine people still remembered the name of FedEx, four connected FedEx
with delivering mail and three even remembered parts of the advertising campaign
like going on vacation. But three also said to only remember a weird advertising
campaign, where the living room looked like a beach and the curtains catches fire.
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Video Advertising campaign Taco Bell
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Fifty minutes after the actual inquiry fifteen people still remembered the name of Taco
Bell. Only three connected Taco Bell with eating Taco’s and having drinks. But nine
remembered the message of the advertising campaign: ’You are never to old to have
!37.