The process of an effective advertising campaign |
by Sanne van Egmond and Dominique Nolen |
remembered it without any spelling mistakes and two remembered a name that
looked a bit like MUJI. Also one person even knew that you would get a reduction of
30%!
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After a week even eight people remembered the brand name of MUJI and one
connected MUJI to furniture. Three people remembered seeing an advertisement
that had something to do with furniture.
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Conclusion
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