Motivation letter for IBCoM Final Essay | Page 16

The process of an effective advertising campaign | by Sanne van Egmond and Dominique Nolen | § 2.2 The process of creating an advertising campaign at the national company Sans Online ---------------------------------------------- ! The question we will be addressing in this paragraph is ’How is an advertising campaign established at a national company like Sans Online?’ Sans Online is a company located in Twente with the main focus on selling clothing for males and females. They sell over twenty different brands like Only, Vero Moda, Object, EDC, Pall Mall and Jack & Jones. ! Image 2.6 ! ! ! ! ! ! ! ! ! ! ! ———————————————————————————————————— Image 2.6: http://www.sans-online.nl/NL/ http://www.sans-online.nl/NL/ !16.