Market research
& analysis
Make a checklist
of tasks for the
marketing plan
Set marketing
goals &
objectives
Marketing
Plan
Create a
back-up plan
Plan to monitor
& evaluate
market response
Define
marketing
mix
Plan marketing
budget
Market research and analysis - Process of gathering relevant information about
the potential market for products and services, evaluating strengths and
weaknesses, and identifying a target audience.
Set marketing goals and objectives - Helps to focus and evaluate marketing
efforts.
Define marketing mix – Description of the specific strategies that will be
implemented to reach the target audience and covers the 4 Ps of marketing
(product, price, place and promotion).
Plan marketing budget - Note for experts/authors: Descriptive information is
needed for this step of the marketing plan.
3
Module 2. Subject 4: Marketing the Agro-Ecotourism Business