Plan to monitor and evaluate market response – Description of the strategies
used to evaluate the effectiveness of the marketing plan so adjustments can be
made when needed.
Create a back-up plan - Description of possible adjustments made to the
marketing tactics chosen that are not as effective as originally planned.
Make a Checklist of Tasks for the Marketing Plan - Summary of the tasks
necessary to put the plan into action.
4.3 Marketing Your Agro-Ecotourism Business
The key to successful marketing for rural tourism products is
essentially having a quality product or service.
Once this has been achieved, the second most important key to
success is letting people know who you are, where you are and what
you have to offer.
The market research and analysis portion of a marketing plan is the first and most critical
step to developing a successful marketing strategy. The activities involved in this
component of the plan are:
A. Describing the products and services to be offered by your agro-ecotourism
enterprise.
B. Analyzing the market situation:
List all the rural based tourism experiences that you can think of which have
di