NÜ
CIFF
C3-022A
NÜ KEYWORDS FOR SPRING 2018
Holiday DREAMS : Flee to a holiday of your dreams | Trend colours : deep green and pink as seen in a summer sunset | Motifs from nature : florals and birds | Significant NÜ details like snap closure | Graphic ribbons | Transparent layers | Styling a mix of feminine and raw Sophisticated CLASSICS : Classic stripes | Trend colours : Blue and Nude | Discrete details | Structure and feel within textiles | Shine & mat | Barely there print | Toneon-tone colour | Simple decoration Raw BEAUTY : Trend colours : Creamy white and copper brown | Craftsmanship | Rustic | Time worn | Sequins with patina | Metallics | Miming eroding in prints
NÜ
Summary In 1997 , Jannie and Lars Schacksen established NÜ , and from the very beginning , Jannie has been head of the design development . Jannie Schacksen still carries the title as head of design , and in addition to that , she is chairman of the board and owns one third of the company . Co-founder Lars Schacksen also owns one third of the company and serves as a member of the board . After the couple split up , Lars Schacksen has left day-to-day management and the role as CEO . Since December 2016 , he has been responsible for the distribution of NÜ in the American market . The new CEO ,
René T . Jensen joined NÜ in December 2016 as head of sales . Only a month into his new job , he was appointed CEO , and on top of that he owns the last third of NÜ A / S . When it comes to style , NÜ has stayed true to its design DNA over the years . The bohemian style , however , has become a little less romantic and a little rawer . - The target audience is the same ; women aged 30 + who aren ’ t afraid to stand out . NÜ has gained a little more edge over the years , and rawer details have been added to the designs . NÜ has its very own style independent of the ever-changing fashion trends , and I believe that it ’ s more important than ever to stay true to your brand ’ s signature and be true to yourself as a company , says Jannie Schacksen . She adds that the rather distinct style signature is an active choice : René T . Jensen has high hopes and ambitions for NÜ . - The strategy is to preserve the design DNA , which is quite unique due to its international appeal and clear references to Danish design . The spirit of the brand is special as well . Our culture is inspiring and we have a very special , positive atmos-
MODEBRANCHEN . | ISSUE NO 03 AUGUST 2017 | 149