Artikel | article
phere in the workplace. “Work happy” is either through agents or distributors, and are in focus. The strategy is to generate
NÜ is one of the Danish fashion brands, tinue focusing on Europe and especially on in the pipeline, says René T. Jensen. Jannie
definitely an expression we can relate to,
says René T. Jensen.
which has done particularly well in its ex-
port markets – especially in Germany.
- We are present in more than 20 markets,
more than 80 percent of our sales are gen-
erated outside our home market. We con-
our largest market, Germany, in which the
ambition is to double sales in the next three
years. Also, southern European markets
growth from existing markets. Concurrent
with our developments, new markets are
Shacksen adds:
Buyers can meet the NÜ team at CIFF in Co-
penhagen
» WORK HAPPY IS DEFINITELY AN
EXPRESSION WE CAN RELATE TO «
RENÉ T. JENSEN, CEO
NÜ
JANNIE OM RENÉ
Hvad er René stærkeste side?
Hans evne til at skabe den fedeste energi og
få folk til at løbe med! Han er genial til at skabe RENÉ OM JANNIE: RENÉ ABOUT JANNIE
begejstring. Hvad er Jannies stærkeste side? What is Jannie’s biggest strength?
Hendes personlighed og hendes helt Her personality and her brilliant ability to al-
Hvad er Renés mest irriterende vane? eminente evne til altid at være så positiv - ways stay positive – and yet go straight to the
At uanset, hvor mange prints, jeg har lavet, så og alligevel kunne skære igennem, når det point if necessary. She always does it in a very
vil han altid have et ekstra. er nødvendigt. Hun gør det på en utrolig constructive way, so no one feels overrun.
konstruktiv måde, så der er aldrig nogen, der Add to that her special sense of NÜ’s distinc-
Hvorfor er I et godt forretningsmæssigt føler sig kørt over. Derudover hendes sikre tive style.
match? fornemmelse for NÜ’s særlige stil.
What is Jannie’s most annoying habit?
Fordi vi er meget forskellige. For jeg kan ikke
noget af det, han er god til. Jeg er ikke sælger, Hvad er Jannies mest irriterende vane? She has a system in the design department,
men det er han helt ind til knoglerne. Hun har skabt et system i designafdelingen, where the creatives, when identifying a cer-
hvor de, når de skal identificere en style, siger tain style goes “It’s the one with...” – and then
”det er den der…”, og så klapper de lige et par they clap their hands and slap their thighs,
JANNIE ABOUT RENÉ gange i hænderne og på lårene på en bestemt and then they just know which style it is.
What is Renés biggest strength? måde, og så ved alle kreative, præcis hvilken Everyone except me. I only recognize styles by
His ability to give out good vibes and get style, der er tale om. Undtaget mig, fordi jeg a name or a boring number.
people to join him! He is excellent at generat- kun genkender en style ud fra et navn eller et ing enthusiasm. kedeligt nummer. What is René’s most annoying habit? Hvorfor er I et godt forretningsmæssigt enthusiastic and passionate. We have more
No matter how many prints I’ve made, he match? energy than most others, but we still manage
always wants just one more. Fordi vi er meget ens. Vi er begge meget to stay on top of things. I’d go as far as to saying
engagerede og passionerede. Vi kører også that we bring out the best in each other, and
Why are you a good match professionally? i et lidt højere gear end de fleste, men vi that has a positive effect on the rest of the
Because we’re very different from each other. I bevarer overblikket alligevel. Jeg vil sige, at vi organisation.
am not at all good at the stuff he’s good at. I’m maximerer hinanden, og det har afsmittende not a sales person, but he definitely is. effekt i organisationen.
Why are you a good match professionally?
Because we’re very much alike. We are both
150 | ISSUE NO 03 AUGUST 2017 | MODEBRANCHEN.