SHOPPING
Czarina ’ s NRI fest will be adding more colors to the fabrics
This annual shopping experience intended for NRIs is exclusive with its wide variety of collections focusing on those who do a bulk purchase for the coming one year .
When your eyes catch hold of much celebrated discount sales and stock clearance sales in most of the garment shops at Trivandrum , city ’ s classy boutique . Czarina always comes up with innovative shopping concepts . This difference in customary for the last two decades positioned this boutique in a unique status which made an exclusive customer base to the first boutique of this capital city .
Seasonal Kotta Festival for summer , Onam collections , Xmas sales and wedding collections were a few among those exclusive shopping extravaganza for the customers which are going to be succeeded by NRI fest on this July . This annual shopping experience intended for NRIs is exclusive with its wide variety of collections focusing on those who do a bulk purchase for the coming one year . They fly back with a satisfactory shopping experience with a collection of exquisite sarees and salwars . Certain colors , materials and embroidery which are much rare in foreign countries become the key attention point for the whole festival season .
Even the foreigners who like the Indian traditional dresses , colors and materials are fond of this NRI fest at Czarina since they have the designs and weaves from almost all parts of the country . The concept of boutique was not that popular in Trivandrum when Czarina came in to being . The success of its journey for more than the past two decades owes much to the matchless leadership of its captain Mrs . Sheila James who is always hopeful in bringing new equations of fashion to the city through her boutique .
“ We won ’ t compromise in quality . If we take a silk saree , we can easily find at least fifty different varieties in its material quality . This difference in quality always reflects on the price tag . Czarina always goes for higher quality and we have experienced that the customers find it worth ”, says Sheila . She hails from a politically renowned family in Kerala which is always busy political discussions by her father , Late Baby John and now continuing through her brother and Minister for Labor , Shibu Baby John . But for Sheila , she admired the business-
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THIRUVANANTHAPURAM
July 2013
METRO mart