Aggressive Marketing has to be done to increase tourist inflow
The South Kerala Hotelier ’ s Forum ( SKHF ) an umbrella organization of the hospitality sector in South Kerala , held their monthly meeting on July 8th at SP Grand Days , Thiruvananthapuram . The meeting was presided by D . Chandrasenan Nair . E . K . Bharat Bhushan IAS , Suman Billa IAS , S . Harikishore IAS , SKHF Secretary General M . R . Narayanan and Chairman of ATE Group of companies E . M . Najeeb addressed the gathering . Presiding over the meeting , D . Chandrasenan Nair said effective garbage disposal has to be undertaken by the government in the Vizhinjam – Kovalam – Thiruvananthapuram stretch . He also told the members that SKHF has to do its part for the flood-hit people .
The Secretary General of SKHF said aggressive marketing has to be done to increase tourist inflow to Kerala . He viewed a collective effort is necessary for addressing the issues pertaining to the hospitality sector . Chief Secretary E . K . Bharat Bhushan recommended standardization of tourism products . He voiced the necessity of preservation of zones wit regulations . He commended on the spirit of private enterprises for leading the marketing of Kerala tourism .
Tourism Secretary Suman Billa said lower rate of taxation for the hospitality sector during monsoon should be checked . He stated promotional activities for Kerala tourism should be held in other countries extensively . He said new airlines could be contacted to increase connectivity to the state . Tourism Director S . Harikishore urged that diversifying the markets would bring people from different walks of life to Kerala .
He viewed Kerala could be promoted in the OPEC countries and Israel as a Sea destination . He stated that the distribution of biogas plants to households in Kovalam is underway .
E . M . Najeeb said a lasting solution for waste management is necessary . He stated that garbage disposal could be made efficient if efforts are taken . He sighted the example of effective biomedical waste disposal by IMA at Palghat . Vivanta by Taj GM Mathew Thomas gave the Vote of Thanks . An open discussion by the members present on various topics was also held at the meeting . www . metromartdaily . com July 2013 39