In 1988 , Ms . Sheila James started her first designer boutique ‘ Body Tunes ’ in Trivandrum . The responsibilities of sourcing fabrics and components , designing and production planning were handled by her . The customer base for the designer garments increased with the advent of Czarina . Ms . Sheila James has over 25 years of experience in the textile industry . She has traveled extensively to the textile centers in the country and learned from leading craftsmen . She believes every entrepreneur should be ready to give attention to detail , gather knowledge and constantly update their knowledge . The designer boutique Czarina has sarees , salwars , trendy Indian dresses , ghagra cholis , etc . The recently concluded Tussar Trove
man in her father rather than the politician and that inspiration might be the torch to all her success in textile industry starting from Body Tunes since 1988 till Czarina .
According to her , people find it very easy to identify any new trend across globe through media . If purple is decided to be the color of a year , then we can see a growth in demand for the clothes of this particular shade , especially among the NRI customers . These NRIs are always the brand ambassadors of Indian fashion and design in foreign nations . Hence when they return
www . metromartdaily . com back home , they buy in bulk to their friends and family there . This verifies the prominence of NRI fest at Czarina .
When we look at the collection here , it will be an amazing experience to go through a very huge variety of saree collection including Kancheepuram , Chiffons , Georgettes and Tussars in fine weaves and designs .
It is understood that the traditional textile technologies and the artistic weaving skills of each state in India gets reflected here . This is because Czarina considers the artisans like weavers , printers , embroiders etc especially from states like Tamil Nadu , Rajasthan , Uttar Pradesh and West Bengal are its backbone .
Unlike any other competitors of the same stream , Czarina is not planning for an expansion with multiple outlets in the city and therefore its future plan is only to stick on to the yardsticks of quality which always keeps this brand an all time hit among its customers . This season of NRI fest will be adding more colors to the fabrics of quality and perfection with much more passionate experiences in shopping .
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