MEC: TY English Workbook 2020 - 2021 | Page 43

News Article Pg. 23 The heading of an article is important: the readers will decide whether or not to read the article based on it, so it must be engaging. Persuasive devices can be used in a heading, including: alliteration, puns, humour, rhetorical questions, allusions, direct address, superlatives and emotive language. The tone of the article is also important: articles are read for pleasure so entertaining your readers is vital. Aim for a friendly, light-hearted tone similar to an informal letter, unless the topic demands a more serious, or even an angry, tone. A cyclical structure should be used in articles to create a sense of closure in the conclusion. An article that ends with the same topic /imagery/interview it began with. 43