Style:
Your focus needs to be on facts and statistics. Every point you make should be
backed up by a specific example.
If you are giving advice, it needs to be specific – think “count your daily fruit and
veg intake and try to gradually increase by one a day until you reach your target”
rather than the so-vague-as-to-be-almost-completely-useless “eat more
healthily”.
You can make statistics up, but you’ll have to make them sound believable. One
way to do this is to name the source of the statistic – researcher, title &
institution e.g. “According to research carried out by Dr. Hazel Nolan, sociology
professor at Harvard University, one reason for the increase in smoking amongst
teenage girls is because it is perceived as a good way to control weight gain”.
However, your statistic must be convincing!
Your language must be appropriate to your audience. Reports commissioned by
the government or by an organisation such as the Central Statistics Office (CSO)
or the Economic & Social Research Institute (ESRI) adopt a very formal and
professional tone and use subject-specific vocabulary. However, a leaflet offering
advice to teens on staying safe online would need to adopt a much less formal
approach, otherwise the people it’s aimed at (young people) would stop reading.
Language of Argument
What is it?
Writing which offers personal opinions & refutes opposing views logically is
argumentative.
Examples:
Articles, speeches, blogs, debates, opinion pieces, letters to the editor, election
material.
Layout:
The headings and bullet points you used for the language of information are
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