generally speaking not appropriate here. You are expected to write in complete
sentences, alternating between short snappy sentences and longer more complex
ones.
You need to build up a series of inter-connected ideas paragraph by paragraph,
with each one flowing into the next. Election leaflets, however, will use headings,
bullet points, etc…
Style:
Argumentative language is logical, rational and convincing. Obviously there is a
certain amount of overlap with the language of information, with a focus on facts,
statistics and examples. However, unlike the language of information, you are not
presenting all of the facts and allowing the reader to decide for themselves.
Instead, you are emphasising only those facts which support your point of view
and offering logical reasons why those who disagree with your viewpoint are
wrong. A strong argument uses logic and reason:
1. to arrive at a particular point of view
2. to defend this position and
3. to refute counter arguments.
Once a person stops utilising the facts to prove their point and resorts to personal
insults, they are no longer arguing, they are now persuading.
Language of Persuasion
What is it?
Writing which draws you in emotionally to manipulate how you feel and how you
think is persuasive.
Examples:
Articles, blogs, speeches, debates, advertisements, competition entries, sermons.
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