GHM edia
B usiness
|Article|
Global
MDA
Journal
The tale of Bhavya Machine Tools
A renowned name in machine tools companies serving world-wide industries with their
sturdy, technological advanced & high-performance machineries- is truly inspiring.
Bhavya Machine Tools
H
aving emerged from a local shop
in the old city of Ahmedabad to a
scintillating corporate office in the most
developed part of the city, Bhavya owes
its magnificent presence in the market
to the two brothers- Rohit Shah & Jatin
Shah- who complement each other and
work in tandem to take their company
to greater heights. Their togetherness is
Bhavya’s strength.
“The journey of Bhavya Machine
Tools started 50 years ago when our
father Mr. Kirtibhai Shah pioneered
the business on a small scale on Relief
Road. Later in 1991, when we joined
the business, we had absolutely no
technical educational background”
says Jatin. Despite the lack of technical
knowledge, the two brothers, with their
relentless determination, have strived
to make Bhavya Machine Tools a leader
in the market of products that provide
30 | may-june 2019
technical solutions.
When questioned about the business
strategy of Bhavya Machine Tools,
Jatin said, “Our constant endeavor is
on how emerging technology can be
brought to India. Being innovative is
Bhavya’s ultimate strategy. To enable
us to achieve this, we have not failed
to participate in most of the significant
exhibitions across India as well as
in the Gulf countries. We believe,
participating in exhibitions will update
us on the latest technology and tools
across the globe which Bhavya can
bring to the Indian market and cater to
the unfulfilled gaps. Also, we can make
the world aware about the technology
and machines that small scale units in
India have, but aren’t able to sell to the
international market themselves.”
Even with an immensely vast basket
of products and a vast network of
industrial clients, the thirst for success
hasn’t decreased by an inch in the two
brothers. “Customers’ requirement
is paramount to us. When we get
an inquiry and we do not have the
required tool in our product portfolio,
we immediately set up a team to study
if that specific type of tool can be
procured. As a result, Bhavya’s product
portfolio is ever-expanding. This
approach is what has earned Bhavya its
name. Our team is always ready for new
challenges. With the support of such an
amazingly hard working & dedicated
team, Bhavya is what it is today” says
Rohit proudly.
As Bhavya’s wings spread to the
international markets, the third
generation of the Shah family, with their
creative ideas and new technology, is
set to join the family business.
www.bhavyamachinetools.com
Global MDA Journal