GHM edia
B usiness
|Article|
Global
MDA
Journal
Laser cutting machines
The ROI dilemma
Laser Technologies
H
ow do you decide which laser
cutting machine to buy? The
answer is quite simple: buy the one
with the best ROI. With the laser
market inundated with laser costing
from peanuts to platinum, which one
of these machines would give you the
best ROI.
The Blue Balls – These are the guys
who over-price their machine to
generate an illusion of quality. Typical
salesmen from these companies would
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The Green Balls – These are well
engineered, well thought of machines
that are suitable for the India market.
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ROI
their own used machines. Like we don’t
have enough legacy machines in the
country. These red balls may literally
leave you in the red.
and less warranty. There aren’t a thing
called free lunch though. Stay away
from these.
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PRICE
Like most optimization problems, the
graph of price vs ROI looks something
like this.
They give you a fine balance between
price and quality. You can place your
bets here.
Let’s analyse this then and see what
the coloured balls mean. repeatedly call other machines as
cheaper. They would also include a few
circus features (features that look fancy
but are practically worthless) in their
machines. These are the ones that you
don’t even need to ask quotes from. The Orange Balls – The se are obviously
the guys whose sales pitch is, “I am
cheap, but me”. Typical sales strategy
for these companies would be to focus
on one or two things in the entire
machine, give sales schemes, freebies The Red Balls – These are the machines
that are extremely costly and are sold
with an “I am a brand; I’ll look cool in
your factory” pitch. The sales strategy
is to talk about quality and proven track
record. Their answer to better price is www.lasertechnologies.co.in
31 | may-june 2019
The Dark Green Ball – That’s us.
Obviously
Meet us
Booth-P29
Hall- 11
Global MDA Journal