talking shop
AT A GLANCE
Company:
Chlorophyll
Based on years of hands-on experience and education in the gardening business,
Chlorophyll’s company mission is to educate the public on the benefits of growing
healthy produce in a green fashion year-round and to provide an outlet for the
consumer to purchase everything they need to do so successfully.
Owners:
Lee McCall and Beau Speicher
Location:
3801 Mariposa St.
Denver, Colorado
Phone:
1-303-433-1155
E-mail:
[email protected]
Motto:
“Self-sustainable gardening year-round.”
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Maximum Yield USA | March 2012
Chlorophyll opened for business in May of
2010.The location was chosen based on regional market demographics, accessibility, size,
layout and building style.The shop is located
in what’s known to locals as The Highlands,
an up-and-coming area in North Denver
that’s an erupting hot spot for the kind of
culturally-diverse mix of consumers who
tend to have a passion for supporting green
initiatives such as organic gardening, recycling,
low-emission transportation and green construction. Green business is more like a way of
life in this corner of Denver than a trend and
eco-friendly businesses—including everything from groceries and dining to organic
dry cleaning, weekend farmers’ markets and
even eco-friendly oil changes from mechan-
ics specializing in reducing
vehicle emissions—occupy
virtually every available
commercial space in the
zip code. Pinpointing an
ideal location in this part of
the city was the first crucial
step in planning Chlorophyll’s successful future.
The garden center occupies a stand-alone, singlelevel 14,000 square foot
facility with off-street parking located at the
rear of the building.The north and east sides
of the building feature three different bays,
allowing for efficient loading and receiving for
customers. Approximately 6,000 square feet of
the layout is devoted strictly to the showroom
in order to display products and provide easy
access to the wide variety of products available. An additional 500 square feet was also
converted into a fully functional, state-of-theart grow room, visible through a custom-built
pine frame housing five commercial glazed
windows, each measuring four by six feet.
This room is fully visible to the public from
both the inside of the store and outside from
the street, but is only accessible to employees
through a single entrance that sanitizes each in-