Maximum Yield USA 2012 March | Page 199

dividual prior to entering the room.The grow room features four 1,000 watt light systems set up in two separate rows, with inline air-cooled reflectors featuring both six and eight inch ducting for maximum cooling efficiency.The reflector models were chosen for their particular footprints and light-dispersion design properties. A custom ventilation manifold was built in-house and engineered to recycle heat from the grow lights back into the building during the winter—this kind of heat recycling saves drastically on natural gas furnace costs, since the bulbs produce heat for the building at the same time they give off light for the plants.The grow room provides exclusive varieties of produce for a fine dining delicatessen in the neighborhood and plants are grown using a variety of substrates in systems using products aimed to achieve healthy, vitamin-rich vegetables, fruits and edible flowers.The produce showcased at the restaurant is completely organic, natural or pesticide-free and is guaranteed to have come directly from the garden to the kitchen. For the most part only heirloom crops are produced and delivered—depending on the season—but all seeds used are certified organic.The on-site garden is a great resource for consumer education and allows newbies to understand hydroponic concepts more easily.The warehouse and stock area for the garden center comprises an additional 7,000 square feet, give or take. Directly attached to the back of the retail space, the warehouse makes it simple to efficiently operate all aspects of the business from one hub. Lee McCall, Beau Speicher and Joe McCarthy make up the trio that operates Chlorophyll’s day-to-day, and as the store approaches the beginning of its third year in business, things are really taking off for the three part- ners. Lee and Beau have a combined two+ decades of gardening experience between them—not only hands-on with numerous varieties of plants, but also in retail and wholesale at various hydroponic garden centers. Both Lee and Beau got their start in this industry from a much-respected individual: Charlie, the late owner of TGS Inc. After years of managing stores for one of the industry’s largest retailers, Lee moved on to take a position with Hydrofarm, another pioneering company in the grow biz. Meanwhile, Beau was managing a large-volume store in the Denver metro area. Lee and Beau eventually reunited back "The on-site garden is a great resource for consumer education and allows newbies to understand hydroponic concepts more easily." in Denver and started to talk &