all available in both 110 volt and low voltage versions—plus
the Lazy Gardener Lazy Pot (a double-wall insulated container) and the Thermoplanter. Solar-powered versions of
the Lazy Gardener are in the works for 2013.
MY: Can you tell us something about the technology
behind your Lazy Gardener products? How do they
work and why should we want one?
Sasha: SELFWTR—Subsurface Evaporative Lift Format
with Temperature Regulation—is a patent-pending root
zone environment management system. It is a three-in-one
self-regulating warming, watering and aeration system that
promotes a consistent root environment to optimize growing conditions in lower ambient temperatures and low light
while increasing yield and reducing water and energy use.
All this is accomplished with an economical and easy-to-use
device that saves time, energy and money while producing
excellent results—basically it is a ‘set it and forget it’ root
warming and watering system.
MY: How do you market your products? Do you go
to a lot of trade shows?
Sasha: We promote via trade shows—Maximum Yield
shows this year as well as lawn and garden shows—and also
via distributors and consumer advertising in print media.
MY: Where do you sell your products? Are you involved in any markets besides North America? Are
you looking for foreign distributors?
Sasha: Our products are marketed and sold all over the
globe. We have distributors set up in Europe and Canada
and have active interests in Australia and Eastern Europe.
We believe that this technology has an application anywhere plants are grown, in any soil media—so, the world
market is wide open!
ue-added turf such as golf greens. Another possible application for SELFWTR is that it can use brackish water (salt
water) in the subsurface evaporative method to irrigate
value-added crops—the system would circulate heated salt
water below the surface that would evaporate fresh water
vapor into the soil system to irrigate the roots. The salts
stay concentrated in the circulation system and flow back
to the original salt water source.
MY: Are you more involved in the professional agriculture business or the consumer market? Where do
you make most of your sales?
Sasha: We divide our efforts between the professional and
consumer markets. Right now, most of our sales come from
consumers, but we have developed large-scale systems using
SELFWTR technology for the interior greenscapes, green
walls and green roof industries—all these market segments
are growing quickly and the interest level for a variety of
other applications is growing too.
We see an application for our products in the landscape
turf and ornamental areas as well, promoting low water use
for value-added turf and ornamentals. This can be done
with bed plantin rf