“ Cape Mohair is not simply produced in the Karoo. It is shaped by it.”
This message from Mohair South Africa’ s brand campaign ran like a golden thread through the Mohair South Africa Confe- rence 2026. Over two days, the focus moved beyond production and markets to the bigger story behind South African mohair: the Karoo, the goats, the producers, the shearers, the proces- sors, the designers and the people whose hands create value from every fibre.
1. From left: Bobby-Luke Colborne, Michau Nortje, Jordi van Hasselt and Jean Windvogel at the Mohair Excellence Awards, where producers were honoured for outstanding mohair quality.