™Marketing Magazine Issue 6 | Page 6

T LIP MEDIA TIMELINE “If things change faster outside your company than they do inside your company, you’ve got something to worry about.” – Herb Kelleher, Southwest Airlines. This quote is so true in business. This approach to business is at the core of our culture here at Tulip Media. As such, we never stop changing and evolving. As part of our commitment to our core value of transparency and open communication, we continue to share our evolution in this regular update. HERE ARE SOME OF THE HIGHLIGHTS SINCE OUR LAST ISSUE: REBRANDING The biggest news this quarter was our rebrand from Carle Publishing to Tulip Media, which launched officially on October 1st! Along with our new name, we’ve launched a new website, look, and feel to everything we’re doing! MIGRATING TO THE DIGITAL EXTENSION Our new production process is also enabling much easier creation of digital content stemming from the magazine articles to leverage online with very little effort. NEW CLIENT-PARTNERS MORE EFFECTIVE AND EASIER PROGRAMS We have now transitioned most of our custom magazine Client-Partners to our new quarterly publication program. The smaller quarterly publication is making the workload so much easier for Client- Partners while reaching their audiences more often. The result is truly a win/win for you and your clients! 6 | TULIPMEDIAGROUP.COM In addition to a number of Client-Partners expanding their programs, we’d like to welcome Jim Gilbert’s Wheels & Deals, SattvaMe, and of course Spirit of Math to our ever-growing family!