™Marketing Magazine Issue 6 | Page 5

INSIDE 5 LETTER FROM OUR FOUNDER & CEO 6 TULIP MEDIA TIMELINE 8 SPECTRUM INSURANCE WELCOME TO TM MARKETING MAGAZINE A SENSE OF FAIRNESS AND VALUE 10 SIMON SINEK THE SCIENCE OF WHY 12 ANN HANDLEY YOUR PERSONAL + PROFESSIONAL SOCIAL MEDIA PRESENCE Our entire team is delighted and excited to be announcing our new rebrand as Tulip Media. We’re excited about our new brand and about the new possibilities that we are opening up. 14 ANDY BUYTING TULIP MEDIA'S VERSION OF WTF! 16 JOE PULIZZI HOW SPONSORED CONTENT COULD KILL THE MEDIA 18 GRANT CARDONE YOU AREN’T SELLING BECAUSE YOU AREN’T MARKETING PUBLISHER MANAGING EDITOR GRAPHIC DESIGN CONTENT COORDINATOR CONTRIBUTORS PHOTOGRAPHY Tulip Media Erika MacLeod Jessica Embree Stacey Cowperthwaite Andy Buyting Darrel Zaleski Simon Sinek Ann Handley Joe Pulizzi Grant Cardone Alex Maness Tulip Media iStock.com Kendra Burdick of Burken Photography When we first started the company, the name Carle Publishing actually came from a combination of Carter and Leah, the names of my son and daughter. At the time, I needed a name quickly to register my new company and my four-year-old daughter came up with the name Carle. That’s what we called the company for years, primarily publishing magazines and focusing solely on that one product line. Now, six years later, as our company has evolved and grown, we’re doing so much more. We’re now publishing custom-printed magazines, newsletters, and books, and we are also extending content into various digital assets including blogs, videos, infographics, email newsletters, and more. Given that, we thought it was time that we saw ourselves not just as a publishing company but as a media company, because we are embracing all forms of communication. Although the name Carle has sentimental value, it doesn’t present to the outside world what we actually do. Why Tulip Media? Simple: We want to help you become the red tulip in a sea of yellow. So that’s our big news here at Carle Publishing . . . I mean Tulip Media. We’re excited to get your feedback and would love to hear your comments. Drop me a line and shoot me an email anytime at Andy@ TulipMediaGroup.com to share your thoughts. Hope you enjoy the issue. Sincerely, SCAN ME (877) 719 -8919 T U L I P M E D I A G R O U P. C O M TM Marketing Magazine is published by Tulip Media. All content, copyright © 2019, Tulip Media. All rights reserved. TM Marketing Magazine is a valued and recognized trademark of Tulip Media. This publication may not be reproduced, all or in part, without written consent from the publisher. Every effort has been made to ensure the accuracy of all content in this publication, however; the publisher will not be held responsible for omissions or errors. Articles, reports and information contained herein reflect the views of the individuals who wrote or prepared them and do not necessarily represent the position of the publisher. The material herein is intended for educational and informational purposes only. Nothing herein is to be considered the rendering of advice for specific cases or circumstances. Communication of any information contained herein does not constitute a relationship, nor convey advice or recommendation of any kind. Do not rely on information contained herein to replace consultation with qualified industry leaders or other professionals in your jurisdiction. Please address all editorial and advertising inquiries to Tulip Media, email: erika@ tulipmediagroup.com. Tulip Media is not held responsible for the loss, damage or any other injury to unsolicited material (including but not limited to manuscripts, artwork, photographs and advertisements). Unsolicited material must include a self-addressed, overnight-delivery return envelope, postage prepaid. Tulip Media will not give or rent your name, mailing address, or other contact information to third parties. Magazine subscriptions are complimentary for qualified individuals. To unsubscribe from this FREE publication go to: bit.ly/MagazineUnsubscribeForm Andy Buyting Founder & CEO [email protected] PS – Make sure you take a few minutes to read our featured Client- Partner article and see how Spectrum Insurance has grown over the years. It's an inspiring story that we can all learn from. PSS – I urge everyone to take a moment and read my article which starts on page 14. It's about taking big leaps and risks in business to really change direction on a critical component of your company. In the article, I’ve shared a very personal story about a major strategic shift that we made recently inside our own company. PSSS – Finally, we've made this issue interactive with QR codes. Just open your camera on your Android or Apple device and the URL will appear.