HOW TO WIN CLIENTS & INFLUENCE
PEOPLE— 2 ND EDITION
GAIN AN UNFAIR ADVANTAGE OVER
YOUR COMPETITION.
This book teaches readers how to utilize the following three pillars:
2. PRINT MARKETING - The evolution of print marketing and how it
adds credibility and longevity for you and your organization.
3. INTERACTIVE MARKETING - Direct interaction is how you can
bring it all together to create a clear call-to-action that results in
outcomes for you and your company.
Andy’s thought leadership journey started
when he published his first business book in
2007 and first magazines in 2009 . Since that
time, he has leveraged custom magazines
and online digital content strategies to
establish himself as a leading authority in
content marketing and brand positioning.
$9.95
Through his company, Tulip Media, Andy
and his team make these strategies and
tools accessible to their Client-Partners.
They make creating digital and print content Easy, Effective and
Economical. Learn more at TULIPMEDIAGROUP.COM
HOW TO
WIN CLIENTS
& INFLUENCE
PEOPLE
WARNING
Reading this book will
change your business.
Call now to hear
an important Free
Recorded Message
from Andy Buyting at
Less than a year after its initial launch, the
second edition of How to Win Clients &
Influence People, an Amazon international
best seller, is available for sale—and it
includes four new chapters!
1. DIGITAL MARKETING - How to easily and effectively leverage online
publishing and marketing to keep in contact with your customers
and best prospects with high frequency messaging.
“Whoever owns the ink in an industry is the one who gains an
unfair advantage over their competition”
- Verne Harnish, Founder of Entrepreneurs’ Organization (EO) and Author of Scaling Up
In How to Win Clients & Influence People, Andy Buyting, Founder &
CEO of Tulip Media shares and discusses the Three Pillars of Marketing
to help you become THE thought leader in your marketplace - creating
an unfair advantage over your competition.
(800) 819 2804
Create Instant Credibility and Gain an Unfair Advantage
Over Your Competition
ANDY BUYTING
SECOND EDITION
NEXT GENERATION GO-TO-MARKET STRATEGY
Under the banner of courageous improvement, we decided
to change our go-to-market strategy this quarter from one
of leveraging old-school sales tactics to one of leveraging
marketing to sell marketing programs. This is the largest
strategic shift for our company since its inception. Read
more on this in our story on page 14.
WELCOME TO OUR TEAM
We’d like to welcome two new people to our
team: Matt McQuinn in Marketing and
Allyson Chute in Design!
IT’S A GIRL!
HUGE congratulations
to our very own Carmen
McKay who welcomed
Eva Jade on June 5th.
OVER THE NEXT FEW MONTHS, SOME
OF OUR MAJOR INITIATIVES WE’RE
FOCUSING ON INCLUDE:
EVOLVING THE MARKETING MUSCLE . We’re pouring a lot of strategic resources into
developing our next generation marketing strategy, including our own customized magazine
and digital marketing programs as well as many others. Our objective is to automate our sales
process as much as possible, leveraging good marketing and sales funnel strategies on our website.
We’re excited to be diving full force into this new go-to-market strategy for the company.
ROLLING OUT ROI IN CONTENT MARKETING. Now that our programs are solidified and
results have been proven, we’re going to be actively rolling out our ROI in Content Marketing program
initiatives with all Client-Partners with our upcoming fall production.
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