SPECTRUM INSURANCE:
A Sense Of Fairness + Value
S
Spectrum Insurance Agency has been serving Wisconsin and the
surrounding areas since 2007, not only providing their customers
with the highest quality service possible but also approaching all
aspects of their business with a sense of fairness, value and respect.
his company rapidly. From 2009 to 2010, many more offices were
opened, and he brought on some of his former colleagues from the
national agency who agreed with his vision and what he was doing.
Spectrum was founded in 2007 when Darrel Zaleski purchased a
small independent agency where he had worked for two years.
Darrel was previously employed at a larger national carrier, but he
didn’t like the way things were going and his dissatisfaction drove
him to seek something more independent. So he made an
agreement with the owner of Bridgeview Agency to purchase it
after working there for two years. From there, the company has
grown dramatically ever since. The strategy was to focus on midsized businesses and midsized
markets rather than catering primarily to large corporations and
the bigger metropolitan markets. This allowed employees to have a
better familiarity with their clients and, though the company was
still growing, gave a more personal feel to the interactions that they
were having with customers. When Spectrum was still a small
company, they outsourced many things like loss control, which
allowed them to appear as if they were larger and gave them greatly
expanded capabilities to assist clients.
Initially, Spectrum had one location and two employees. Now they
have many locations in multiple cities and over 100 employees.
Soon after forming the company, Darrel managed to make
acquisitions of two other small agencies, growing and expanding Anyone who has worked in a corporate culture for long knows how
easy it can be for things to become lost in the bureaucracy. It’s like
the telephone game everyone played as a child. You tell someone
one thing and by the time it gets to the 10th person, it becomes a
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