“ In a world of endless scrolls, print gives your message weight— literally and strategically.”
Part of this is print’ s permanence. A printed piece feels curated and intentional— more thoughtful than a fleeting banner ad. Tulip Media Group’ s Client-Partners often say their custom magazines are viewed by customers as trusted resources, not promotional materials. That perception builds stronger relationships and boosts brand authority.
Print Marketing and Consumer Engagement
When it comes to engagement, print delivers. Direct mail, brochures, and custom publications all outperform digital when measured by response rates. In fact, direct mail holds an average response rate of 4.4 %.
People engage differently with something they can hold. Print feels personal. And unlike an email that’ s deleted in seconds, a well-designed magazine often stays on a desk or coffee table for weeks— sometimes longer. Tulip Client-Partners frequently hear from leads who read an issue distributed months earlier.
The Role of Print in a Digital World
Print and digital aren’ t either / or— they’ re better together. Smart marketers are combining them to create stronger, more integrated campaigns. QR codes, personalized URLs, and social media references extend the reach of print and allow you to measure its effectiveness.
In a Persuasion Nation article titled“ 41 + Helpful Direct Mail Marketing Statistics( 2025),” citing data from Writer’ s Block Live, campaigns that combine print and digital are shown to drive 28 % higher conversion rates than those using digital alone. Tulip Media Group regularly helps Client-Partners integrate print with digital channels, using QR codes that connect readers to online content, scheduling tools, or gated offers.
Success Stories from the Field
The true testament to print marketing’ s power lies in its real-world impact. One of Tulip Media Group’ s Client-Partners, a regional insurance firm, struggled to differentiate themselves in a competitive market dominated by online ads. After introducing a custom magazine highlighting client success stories and industry insights, they saw a 35 % increase in customer inquiries within six months. Another Client-Partner in the manufacturing sector leveraged print catalogs alongside digital marketing efforts, resulting in a 42 % uptick in lead generation.
These outcomes reflect what the data already shows: print marketing, when executed with creativity and strategic intent, delivers tangible results that resonate with audiences.
The Future of Print Marketing
Print continues to evolve, not fade. Personalized mail, augmented reality, and smart tracking keep it relevant and measurable. Tulip Media Group is leading this evolution, helping businesses use print as part of a larger, results-driven strategy.
The Lasting Impact of Print Marketing
Despite the dominance of digital, print remains a powerful tool. It’ s engaging, trusted, and built for lasting impressions. The data proves it— and so does the real-world impact our Client-Partners experience.
At Tulip Media Group, we believe in the timeless value of print. Because in a noisy digital world, it’ s the tactile, thoughtful experiences that people remember.
Andy Buyting
Founder / CEO
Andy Buyting is a recognized authority in content marketing and brand positioning. Since launching his first book in 2007 and magazine in 2009, he’ s helped business leaders use custom content to build credibility, drive growth, and own their space in the market.
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