BEHIND THE NUMBERS
The Data Behind Why
Tangible
Media Still Matters
By Andy Buyting
We live in a world addicted to screens. Scroll, click, swipe, repeat. Ads follow us everywhere, inboxes overflow, and most of it barely registers. In the middle of all that noise, print doesn’ t just stand out— it stands its ground.
Far from outdated, print is proving to be one of the most effective tools in a modern marketer’ s arsenal. The data backs it up. According to Persuasion Nation’ s article“ Print Marketing Statistics,” print media continues to deliver standout results— offering cognitive impact, tactile engagement, and a level of trust digital can’ t touch.
At Tulip Media Group, we’ ve seen this firsthand. From boosting lead conversion to increasing customer retention, the impact of well-executed print marketing is undeniable.
The Psychological Power of Print
Psychology plays a key role in marketing, and print taps into the brain in ways digital can’ t. Research shows that people process and retain information from printed materials better than from screens. According to a study reported by Adweek, 75 % of consumers recall a brand after receiving a print advertisement, compared to only 44 % who recall a brand after viewing a digital ad.
Why? Because print is physical. Touching a magazine or flipping through a brochure activates multiple senses, reinforcing memory. This tactile engagement also creates emotional resonance. Tulip Media Group’ s Client-Partners consistently report that their print magazines outperform digital versions in reader engagement and lead conversion.
Trust in Print Media
Trust is one of the biggest advantages print has over digital. In an era of clickbait, misinformation, and digital fatigue, print signals credibility. According to Persuasion Nation, 82 % of consumers trust print ads more than any other form of advertising.
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