Reinforcing The Brand With Every Page
Ryan’ s early concern was whether a third-party could truly capture Metalfab’ s voice— but that worry quickly faded.“ It honestly felt like Tulip became part of our team,” he says.“ They took time to understand who we are— not just what we do.” From content to design, the collaboration was seamless.“ Tulip wasn’ t just executing— they were creating something with us. And that made all the difference.”
Easy, Effective, Enjoyable— And Personalized
One of Tulip’ s brand promises is to make the experience easy, effective, and enjoyable— and Ryan agrees.“ Booking meetings is a breeze. The team is incredibly flexible and helpful, even when things change unexpectedly,” he says.“ They just roll with it— and that responsiveness really matters.” Beyond logistics, Tulip brought a fresh perspective.“ Sometimes you’ re too close to your business to see new possibilities. Tulip helped us think outside the box— and that led to more personal, powerful content.”
Real Stories, Real Impact
While the newsletter shares industry insights and updates, one story stood out: Ryan’ s personal experience living with diabetes.“ The response was incredible,” he says.“ People brought it up at trade shows and job sites— it really struck a chord.” That kind of genuine feedback has become more common.“ Clients mention articles that resonate. They remember what they read— and that shows they’ re truly engaged.”
Reaching More People, More Consistently
As the sole person managing Metalfab’ s sales and marketing, Ryan knew consistency was a challenge.“ I was doing everything myself. Staying consistent was nearly impossible,” he says. Partnering with Tulip changed that.“ Since launching the newsletter, social engagement is up 25 %– 50 %, and we’ re getting four to six new contacts a week— double what we had before.” With Tulip’ s support, Metalfab now maintains steady, meaningful contact with its audience.“ That consistency is crucial.”
Deepening Relationships, Building New Ones
As a family-owned business, Metalfab has always prioritized strong client relationships.“ People know Gordon, and now they’ re getting to know TJ,” says Ryan.“ That family feeling is part of who we are.” With national growth, staying connected has become more difficult— but the newsletter bridges the gap.“ It keeps relationships alive, even when we can’ t be there in person.” And it’ s not just existing clients taking notice.“ People reach out after reading it. We’ re not selling— we’ re offering value. That builds trust.”
A Seamless Experience From Start To Finish
Tulip didn’ t just take the reins— they immersed themselves in Metalfab’ s world.“ They even took the time to learn about fire trucks,” Ryan laughs.“ That level of care made all the difference.” From editorial development to design, the process has been smooth and collaborative.“ It never felt like we were outsourcing. It felt like we gained a partner.”
The Biggest Benefit?
Without hesitation, Ryan points to consistency.“ We’ ve tried other things in the past, but couldn’ t keep it up,” he says.“ Tulip made it possible to stay in front of our audience regularly— and that builds credibility.”
A Recommendation From Experience
Would Ryan recommend Tulip Media Group?“ Absolutely,” he says.“ Especially for medium-sized companies like ours. If marketing isn’ t your core strength— or you just don’ t have the time— Tulip becomes that extra arm of your company.” For Metalfab, the newsletter is more than a marketing tool.“ It’ s a bridge to our community. And in today’ s world, that kind of connection is worth investing in.”
Ready To Elevate Your Brand With A Custom Magazine / Newsletter?
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