“ AI won ' t take your job. But someone who understands how to use AI will."
TECH TALK
How Cutting- Edge AI Technology Is Reshaping Marketing
By Robyn Legacy
Let’ s not sugarcoat it: artificial intelligence isn’ t a futuristic concept anymore. It’ s here. It’ s real. And if your marketing team hasn’ t figured out how to use it, you’ re already playing catch-up.
In a world of ChatGPT-powered conversations, data-hungry analytics engines like Grok, and security-first systems like DeepSeek, the bar for innovation has officially been raised. AI is reshaping how we attract, understand, and engage with customers. The question is, are you leveraging these tools— or are you still manually posting on social media like it ' s 2015?
As Galloway puts it, " The most disruptive force in business isn’ t technology. It’ s people’ s inability to adapt to it."
This article is your guide to today’ s most impactful AI platforms in marketing, how they work, where they shine, and why integrating them is no longer optional.
“ AI won ' t take your job. But someone who understands how to use AI will."
— Scott Galloway, NYU professor and professional truth-teller
ChatGPT: The Conversational Powerhouse
ChatGPT, developed by OpenAI, is basically your alwayson content assistant. Built on the GPT architecture, it ' s revolutionized customer interactions, content creation, and even internal communications.
Why marketers love it:
• Exceptional language comprehension and generation.
• Can write ad copy, email campaigns, blog posts, chatbot scripts, and more.
• Continuously evolving with new plugins and capabilities.
Limitations:
• Occasionally makes up information.
• May fumble with industryspecific jargon or nuance.
• Needs human oversight, especially for sensitive content.
In short: ChatGPT is your creative co-pilot, not your replacement. It speeds up the writing process, enhances customer engagement, and gives small teams the firepower of a full content department.
22 | TulipMediaGroup. com