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>> notice many of them have in common . They often share a list of books and magazines that have contributed to their success . Most remember specific passages from the various books they have read , and they are able to dissect the information consumed and relay the information for various levels of understanding .
We ’ re not saying that there is no place for online publications ; we believe in the power of both . Online tools such as research archives and research resources can enhance understanding and provide a more dynamic learning experience , particularly for complex concepts . It allows us to gather data more quickly , and it also makes certain research and publications available to a wider audience . With that said , online resources will never replace the power of print publications and books .
For example , if a group of students was researching the topic of climate change , online resources could be helpful to find archives of research papers and statistics , etc . But on the other hand , a book by a well-known climatologist will provide a deeper understanding of the science behind it , the historical context , and the potential solutions . It ’ s almost like having access to a consultant on-demand with access to some of their most unbiased advice and expertise .
There ’ s also a certain serendipity involved with books . Unlike various digital publications and websites , a book on a specific topic might introduce you to related ideas you didn ’ t even know you were interested in .
WHY PRINT MAGAZINES ARE THE ART OF BRAND ELEVATION
You learned how paper has long been used to create contracts , brainstorm ideas , provide a sense of security , contribute to knowledge retention , and now , it ’ s time to accept that print magazines are the cornerstone of establishing a strong brand .
People tend to think that digital marketing would be a preferred choice , but when we do things differently , we see different results , we see growth and brand recall . Right now , with so many digital platforms available , giving your members and clients something tangible , such as a print magazine , can significantly contribute to your brand elevation . That ’ s what we call doing things differently .
Print magazines create a curated experience for niche audiences . They are the perfect tool to take your readers on a journey , page after page , where you share your brand story , where you give them knowledge you know they will both love and need . With print magazines , the only distraction is the excitement of what awaits on the next page . With digital publications , there are more distractions , and yes , more chances that someone wanders off to read the publication from another brand .