GREAT IDEAS AND CONCEPTS ARE CONNECTED TO WRITING ON PAPER
Did you know that a plan to stimulate economic growth was developed on a napkin ? In a legendary 1974 meeting , four men came together to brainstorm economic solutions since they were not happy with President Gerald Ford ’ s decision to raise taxes . One of the men , an economics professor named Arthur Laffer , used a napkin sketch to explain his concept . Laffer ’ s napkin sketch , proposing tax cuts to boost growth , laid the groundwork for supply-side economics , a key cornerstone of Reaganomics ( President Ronald Reagan ’ s economic strategy ).
This is a clear example that writing on paper creates a connection to the idea and allows us to visualize and strategize in ways that may not come as easily if we used tech . And no , this doesn ’ t solely apply to simple ideas .
A study conducted by Frontiers in Psychology revealed that handwriting , not typewriting , leads to widespread brain connectivity . In layman ’ s terms , the act of seeing what you write and feeling the pen move helps make a better connection between your actions and creates a better learning experience which helps your brain associate ideas with actions .
Writing creates a physical record of our ideas , processes , and creative thoughts . The act of physically writing solidifies the thoughts in our minds , making them more memorable and easier to revisit and build upon . “ Write it down ” is a common response you may receive when speaking to a business or life coach when voicing that you have an idea . Dare we challenge you to brainstorm your next ideas on paper ? This is a great exercise to consider doing with your team during your next team meeting .
HIGHER LEARNING HAPPENS WITH BOOKS
Most of us remember the times we sat in our school library reading and researching books to craft our next papers . The scent of old pages , the weight of the books , the gripping stories that kept us reading until late hours . The ultimate sensory experience and our peak focus . Books force us to slow down and actively process information .
Reading books also fosters interactions ; whether this means you are underlining an important passage or writing notes in the book margins , the actions create a deeper connection to the meaning , knowledge , and information you are consuming in the book . If we were to consume the same information on digital platforms , it would be a more passive experience because there tends to be more distractions .
If we take a look at some of the world ’ s most famous entrepreneurs and successful leaders , there is one thing you ’ ll
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" LET ’ S REMEMBER THAT PRINT MAGAZINES ALSO FOSTER MORE CONNECTION BECAUSE READERS DEDICATE UNINTERRUPTED TIME TO ENGAGING WITH THE CONTENT , FOSTERING A DEEPER CONNECTION WITH THE BRAND STORY AND ITS MESSAGE ."
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