The tangible experience of a print magazine is unmatched . The weight of the paper , the colors , the smell , the texture — everything contributes to an incredible sensory experience . The high-quality photos and ads draw attention , leaving a far more lasting impression than what one would see on a screen . This makes print magazines the perfect collectible .
Think that print magazines can ’ t be innovative ? Think again . Print magazines can create AR ( augmented reality ) experiences and also increase the power of a digital campaign . When brands combine the power of print and digital magazines , this results in increased reach and more potential customers .
A quick example of how a print magazine can contribute to digital marketing efforts is leveraging QR codes within your print magazine to drive traffic to a specific campaign or to get special perks only available to your print magazine subscribers .
TIPS FOR CREATING A SUCCESSFUL PRINT MAGAZINE :
• Don ’ t be afraid to challenge typical and popular opinions . You can help your readers spark conversation by writing a well-balanced piece on a polarizing topic . Present opposing views and let your readers dive into the complexities and form their own opinions .
• Incorporate sensory elements like textured paper or scents to create a multi-sensory experience that reinforces your content . You can also consider creating an augmented reality experience .
• Always think about leveraging your print publication to promote your digital marketing efforts . As discussed , embedding QR codes that link to exclusive online content is a great idea ( see page 20 ). At the same time , you get to keep the core reading experience on paper .
• Always revisit your distribution strategy . Partner with unconventional locations to grow your reach and make your publication more accessible . Of course , if you mail a member-only publication as part of a member benefit , this would look different , but thinking outside the box for distribution is always helpful .
• Obsess the quality of your print program . Invest in high-quality paper , photography , editors , and design . The physical experience matters , and the better the sensory experience for your buyers , the better retention your print program will experience .
• Become obsessed with feedback . Get regular feedback from your readers , team members , and board members . The more you listen as a brand , the better you ’ ll deliver .
• Work with well-known agencies in the industry . When you work with an agency like ours , we do the heavy lifting for you and help you bring your dream print magazine concept to life .
Let ’ s remember that print magazines also foster more connection because readers dedicate uninterrupted time to engaging with the content , fostering a deeper connection with the brand story and its message . This focused attention generally leads to a higher return on investment , and this is a goal that every brand needs to strive for .
We add texture , emotion , and attention to your brand by mixing the old with the new , paper with high-end design , mailboxes with in-boxes . Our passion and experience elevates brand experiences and sparks evolution . Your ideas deserve to be written down on paper . Explore the opportunity a print magazine could bring for your brand .
Now that you ’ ve learned some interesting facts about the history of paper in sales , how writing enhances the learning experience , and the impact of higher learning with books , we hope you ’ ll challenge yourself or your team to draft your next idea on paper and explore the opportunity a print magazine could bring for your brand .
Trevor Arsenault is an accomplished leader with a remarkable track record of over 20 years . Throughout his career , Trevor has held numerous executive roles and further honed his expertise as a senior consultant . He also acts as our liaison with vendors , ensuring that all Client-Partners receive the highest quality products available .
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