™Marketing Magazine Issue 19 | Page 17

" STEVE JOBS , THE VISIONARY COFOUNDER OF APPLE INC ., FAMOUSLY EMPHASIZED THE IMPORTANCE OF THE TACTILE EXPERIENCE IN HIS DESIGN PHILOSOPHY . HE UNDERSTOOD THAT PHYSICAL INTERACTIONS WITH PRODUCTS CREATE A DEEPER EMOTIONAL CONNECTION WITH CONSUMERS ."
COLORS - BENETTON
This magazine fosters conversations we should all have . It confronts complex topics with creativity and compassion , shedding light on global issues and individual experiences . By sparking conversations and challenging perceptions , Colors amplifies Benetton ’ s commitment to inclusivity and social responsibility , empowering readers to embrace difference and advocate for change .
In this magazine , you ’ ll find incredible content on various global issues ; many issues of Colors address topics related to human rights , social justice , and other critical issues . This type of content forces us to think and educate ourselves on various controversial topics .
BENTLEY MAGAZINE - BENTLEY MOTORS
Luxury car lovers and collectors are also most likely magazine collectors . We say this since luxury car lovers tend to appreciate quality and craftsmanship , which are two attributes you will find in many print magazines . Reflecting the brand ’ s luxury image , Bentley Magazine covers topics related to high-end lifestyle and luxury living . This includes articles on fashion , travel , fine dining , and art , appealing to the tastes and interests of Bentley ’ s clientele .
Bentley Magazine is available in both print and digital formats . The magazine serves as a key part of Bentley ’ s brand communications , reinforcing its image as a symbol of luxury , performance , and sophistication .
COSTCO CONNECTION - COSTCO
Costco ’ s magazine , titled Costco Connection , is a lifestyle and business magazine sharing a wide range of content , including articles on health , food , travel , finance , and consumer information . It was first published in 1987 — yes , you read that right . It also features product reviews , member profiles , and stories about charitable initiatives . The magazine is distributed to Costco members in various formats , including print , online , and a digital edition .
TLDR – WEALTHSIMPLE
TLDR is Canada ’ s most-read financial newsletter , delivering a concise yet impactful update on money , culture , and everything in between . Packed with just the right amount of financial news , it equips readers with the insights they need to stay informed — and sound smart at parties .
TLDR breaks down complex financial topics into bite-sized , accessible content , blending humor and practicality to make managing money less intimidating . Each issue provides readers with quick takes on the latest economic trends , market movements , and cultural moments , helping them stay financially savvy while keeping things light and engaging .
THE FRONT DESK – JANE
Running a successful practice can be hectic , but The Front Desk magazine is here to help streamline the process . Focused on delivering practical tips , tools , and insights , The Front Desk is designed to inspire practice owners and professionals , empowering them to create thriving businesses they truly love .
Each issue offers expert advice on everything from managing appointments and staff to improving client care and business strategies . With content aimed at helping readers succeed both professionally and personally , The Front Desk stands out as a resourceful guide for anyone behind the front desk .
BUILDING LASTING CONNECTIONS
Through storytelling , inspiration , and community building , print magazines continue to serve as a powerful medium for major brands to connect with consumers on a deeper level , transcending the boundaries of the digital realm .
The digital space is busy . People are inundated with an overwhelming amount of digital advertisements , emails , and social media notifications . Now is the time for brands to think outside the box and introduce print magazines , to create a refreshing experience .
Steve Jobs , the visionary cofounder of Apple Inc ., famously emphasized the importance of the tactile experience in his design philosophy . He understood that physical interactions with products create a deeper emotional connection with consumers .
This principle extends beyond product design to encompass marketing strategies as well . The tactile nature of print magazines provides a unique opportunity for brands to engage with their audience on a sensory level . From the texture of the paper to the smell of the ink and other sensory elements that brands can incorporate , you create a lasting impression and stay top of mind .
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