TULIP MEDIA GROUP ’ S JOURNEY WITH 5 TRANSFORMATIVE STRATEGIES
OUR JOURNEY
FROM $ 40K TO $ 4K
TULIP MEDIA GROUP ’ S JOURNEY WITH 5 TRANSFORMATIVE STRATEGIES
BY JESSICA EMBREE
At Tulip Media Group , our success story is built on five key strategies . These five strategies transformed our business and dramatically reduced our cost of acquisition from $ 40,000 to $ 4,000 in just 18 months .
Back in 2018 , our marketing and sales strategy was fragmented and inefficient . We relied heavily on outbound tactics , making hundreds of cold calls each week , attending numerous trade shows , and sending out expensive sample packs . These methods were costly and ineffective .
When we realized the need for a radical change , we adopted a more integrated approach . This included leveraging website messaging , SEO and keyword strategy , automation , Google Ads , and print marketing .
Here ’ s how these strategies worked together to make our business successful and significantly lower our cost of acquisition ( COA ).
CRAFTING OUR STORY AND REFINING OF OUR WEBSITE MESSAGING
Our transformation began with a deep dive into our website messaging . We realized that our website is the first impression potential Client-Partners have of us . It needed to tell their story clearly and compellingly .
• We Simplified Our Message : We removed jargon and focused on plain , relatable language . We wanted visitors to feel like they were having a conversation with us , not reading a technical manual .
>>
18 | TULIPMEDIAGROUP . COM