WEBSITE MISTAKES
5 Mistakes
YOU ’ RE MAKING ON YOUR WEBSITE
BY : JESSICA EMBREE
Y
Your business ’ s website is essentially your virtual storefront , meaning it needs to be optimized using effective marketing strategies in order to funnel qualified leads into your business . This sounds simple in theory ; however , it can be harder to execute in practice , especially if you ’ re not completely confident in your website strategy .
At Tulip Media Group , we ’ ve seen our fair share of website mishaps , which is why we ’ ve compiled 5 mistakes you ’ re making on your website so you can adjust your strategy , start capturing and converting more leads , and help your business grow faster .
# 1 – NO CLEAR HEADER
The biggest mistake we see clients make is not having a clear header . A header is the first section of text you see when you go onto someone ’ s website , and it should pass three little tests that comprise the “ grunt test .”
The grunt test is a term that comes from Donald Miller , author of Building a StoryBrand , and it states that you have three to five seconds to answer three critical things for the consumer . Firstly , what do you do ; secondly , how will you help their business survive and thrive ; and finally , a strong CTA ( call to action ) so they know what the next steps are .
If you fail to include these aspects in your header , people may not understand your offering and will likely leave your page because you ’ re not providing the solution to their problem . So , if you ’ re going to make one update to your website , we highly recommend ensuring that your header passes the grunt test .
# 2 – LACKING A STRONG CTA
As mentioned above , if you don ’ t have a strong CTA , consumers may not understand your offering or what to do next , resulting in them leaving your website altogether . Some examples of weak CTAs include “ Learn more ” or “ Read more ” because you ’ re telling your clients there ’ s more work for them to do before they can get to where they want to be .
However , when you have a strong CTA , it ’ s obvious what you ’ re asking clients to do , whether that be “ Book a discovery call ” or
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