CARLE
PUBLISHING
TIMELINE
A LOOK BACK & FORWARD
Every quarter Carle Publishing intends
to keep their readers up-to-date on
what's happening within the company.
For the inaugurial issue, we are giving
you a look at our past and how the
company got to where it is today. Sit
back and enjoy our journey – we will
also included a few sneak peaks coming
soon!
Jun 2014. Recognizing that the company had a flawed business model,
Carle Publishing changed its magazine programs enabling a more flexible
and superior product at a higher price. The result: all four insurance
agencies said yes! However, the 14 garden centers, acting as a group, said
no. The team digs in to rebuild the company.
Spring 2012. Out of the basement
of his home, Andy Buyting
launches the first 32-page semi-
customized magazines with 12
garden centers and one insurance
agency. The Home & Garden
Magazine and the Risk & Business
Magazine programs are born.
Jun-Oct 2014. Focusing on insurance agencies, the team grew its Client-
Partners base from four to eight agencies across Canada.
2013
2012
2015
2014
Spring 2013. Andy signs three other insurance
agencies onto the Risk & Business Magazine
program and two new garden centers onto the
Home & Garden Magazine program.
Apr 2013. Carle Publishing is incorporated as a
business with investor-partners Tony Lillios &
Heidi Huettner.
Jun 2013. The company moves into its first
220sq.ft. office and hires its first full time
employee; Stacey as the VP of Everything.
Oct-Nov 2013. The company grows to three full
time employees (now including Keith and Jay)
and moves into a larger 520sq.ft. office space.
6 | CARLEPUBLISHING.COM
Jan 2015. Between Oct ‘14 and Jan ‘15,
through shear grit and determination, Andy,
Keith and Stacey grow the Client-Partner
base to 16 agencies throughout Canada as
well as the first Client-Partner in the U.S.
Jun-Aug 2015. The team grows again by
adding Erika in sales and Jessica as its Chief
Designer & Marketing Manager.
Oct 2015. By fall 2015, the company has
grown again and is helping 24 insurance
agencies on both sides of the border.