CONTENTS
Inside
4 LETTER FROM THE OWNER
6 CARLE PUBLISHING TIMELINE
8 ADELE REVELLA: BUYER PERSONA
10
FEATURE
Allure Medical Spa
12 JOE PULIZZI: BUILD AN AUDIENCE
14 DAVE KERPEN: SOCIAL MEDIA
16 JOE POLISH: LIFETIME VALUE OF A CLIENT
20
22
FEATURE
JGS Insurance
OUR COVER STORY
ANDY BUYTING
The 3 Pillars of Marketing
24 MIKE MICHALOWITZ: ADVERTISING
26 ERIK QUALMAN: LINKEDIN
28 ASK JACK: INSIGHTS FROM THE EXPERT
30 JOHN RUHLIN: NETWORKING