Marketing Guru November 30, 2014 | Page 11

4. Expertof your craft

In order to do anything effectively your self as a leader and manager must be an expert in your field. You should continuously develop yourself in order to provide your team with the answers and guidance necessary. You can expect to manage a company or department effectively with out knowing your job and others. Enhancing your knowledge of the market and competitors can too prove to be beneficial.

5. provide your intent

You cannot expect your team to take disciplined initiative if they don’t know what is desired end state. It is important to provide a clear goal and purpose for the company, task on hand, and each individual. The more precise your goal is the less room there is for failure and not meeting the desired outcome. Clear, smart, and concise goals and expectations will provide everyone the opportunity to focus on producing.

6. don't be a boss

Manager and just about every one get caught up in managing and tend to be bosses. Bossy managers ruin the climate and environment in the work area. You will quickly find this approach will lead to term oil and dysfunction among your team. As a manager you want to be a leader, a person who is by the side and working towards the same goal. Essentially a leader promotes collaboration and sees every individual on the same level.

7. don't be a toxic leader

We have come to conclusion that even though there is an I in win it doesn’t mean a darn thing. The word (I) is starting to be perceived as a negative word and often leads to selfish management style. I did this right, I did, I, I, and I. As a leader and manager you want to reinforce the word WE. We accomplished the task or we failed at this task. By using this approach every one wins and loses together. By using we more often everyone will understand that it is one team that sticks together no matter what.