TYPOGRAPHY: UNIVERSITY TYPEFACES
As with our logo, consistent use of our corporate typefaces—Frutiger Next Pro and
Whitman—reinforces Siena Heights brand identity.
PRIMARY TYPEFACE - FRUTIGER NEXT PRO
Frutiger Next Pro UltraLight Condensed
Frutiger Next Pro Light Condensed
Frutiger Next Pro Condensed
Frutiger Next Pro Bold Condensed
Frutiger Next Pro Black Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ Frutiger Next Pro UltraLight
abcdefghijklmnopqrstuvwxyz Frutiger Next Pro Light
01234567890 Frutiger Next Pro Regular
=~!@#$%^&*()+[]\{}|:;’:”<>?,./ Frutiger Next Pro Medium
Frutiger Next Pro should be used for headlines and may be used for copy. Short headlines or
labels can be all caps (light condensed), otherwise headlines and subheads are sentence case Frutiger Next Pro Medium
SECONDARY TYPEFACE - WHITMAN Frutiger Next Pro Black
Frutiger Next Pro Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz Whitman Italic
01234567890 Whitman Roman
=~!@#$%^&*()+[]\{}|:;’:”<>?,./ Whitman SmallCaps
Whitman should be used primarily for extended running body copy in longer, multiple-
page documents, such as brochures and datasheets. Whitman Semibold
Whitman Bold
Whitman ExtraBold
Whitman Black
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