ATHLETIC LOGO & MARKS USAGE GUIDE
Siena Heights University identity logo and marks are only for use by the University’s
athletic department and University-sanctioned sports and related organizations. SHU’s
primary athletic logo is the “SAINTS” with a star imbedded in a halo as the graphic mark
above the nomenclature. The halo represents the University’s “Saints” nickname, while
the star symbolizes “One University”. A star also makes reference to SHU’s Dominican
heritage. At birth, St. Dominic was said to have a star appear on his forehead. There should
be never any text or graphics placed directly above the halo. Athletic logos and marks
should never be used in place of the primary SHU logo and/or seal, which are to be used
for academic applications. Athletic logos should never be used to promote non-athletic
related activities or events.
While the primary athletic logo is to be used for all Siena Heights athletic purposes, there
are also a few variations of the primary logo designed by the Office of Integrated University
Marketing that are acceptable. Also, an alternate “SH” mark is to be used for ball caps and
identification elements on athletic uniforms. Official SHU athletic materials must have at
least one of these logos/marks.
COLOR AND SIZE GUIDELINES
The logos may be sized appropriately for specific uses, however, the proportions are not to
be altered. Logos must be displayed in official athletic colors. No other color applications
are allowed.
The athletic logo and marks must be reproduced from artwork from the Office of
Integrated University Marketing. Electronic files of the official logo, marks and
nomenclature for silkscreen, embroidery, specialty items and related uses are available
from the Office of I.U.M. upon request.
To view our logos and seal variations and download high resolution files visit Marketing on
MySiena and click on Logos and Seals in column on left side of page.
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SIENA HEIGHTS UNIVERSITY Marketing Guidelines