Marketing Guidelines Marketing Guidelines | Page 7

ACADEMIC AND UNIVERSITY LOGO & SEAL The University seal, originally designed for Siena Heights College in 1939, is based on the escutcheon of the Adrian Dominican Congregation and the centuries-old Dominican Shield. The shield on the seal combines traditional design elements with a wavy line symbolizing the heights (highs and lows) and an open book representing the pursuit of knowledge. LOGO AND SEAL USAGE The seal is the primary university logo and is for official University business. The logo may be sized appropriately for specific uses, however, the proportions are not to be altered. Logos must be displayed in official school colors, unless permission is granted by the Office of Integrated University Marketing. Electronic files of the official logo, marks and nomenclature for silkscreen, embroidery, specialty items and related uses are available from the I.U.M. Office upon request. To view our logos and seal variations and download high resolution files visit Marketing on MySiena and click on “Logos and Seals” in the column on left side of page. STATIONERY LETTERHEAD AND ENVELOPES To order letterhead and/or envelopes visit “Business Affairs” in the “Departments and Offices” tab on MySiena. Then on left select “Accounts Payable Forms”. A number of other office supplies can also be ordered here. BUSINESS CARDS For instructions on ordering business cards visit “Marketing Department” on MySiena. A PDF instruction file can be found under documents. PRESENTATION TEMPLATE The Siena Heights presentation template can be found on MySiena under Marketing Department Documents. 7