Marketing Guidelines Marketing Guidelines

SUGGESTED PROJECT TIMELINES BUSINESS DAYS REQUIRED PROJECT TYPE FOR COMPLETION (Including planning, content generation, design, proofing & production) Ad for print (newspaper/magazine, etc.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Banner (vinyl, large format) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Brochure/flyer (multi-page) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Certificates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Forms (8 1/2 x 11) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Invitation package (Invitation, envelope, reply envelope, map card, etc.) . . . . . . . . . . . . . . 30 *May require additional time for special-order papers, die-cuts, foil, embossing, very high quantities Newsletter (8-1/2x11, 4 page) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Postcards (6,000 or less) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Postcards (more than 6,000) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Poster (any size) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Larger scale pieces (catalogs, viewbooks, etc.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40–50 OTHER PROJECTS Photography: Events . . . . . . . . . . . . . . . . . . . . . . . . Minimum one week notice before event Photography: Studio shots, videography . . . . . . . . . . . . . . . . . . . . . Arrange with I.U.M. office PowerPoint and other presentations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 *Must provide complete text and graphics Web Additions/Redesign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Varies by project Allow 1 Month minimum *The Marketing Office will assist in conceptualization, photography/graphics, editing and design. 4 SIENA HEIGHTS UNIVERSITY Marketing Guidelines

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