Marketing Guidelines Marketing Guidelines | Page 5

MISSION STATEMENT The mission of Siena Heights, a Catholic University, founded and sponsored by the Adrian Dominican Sisters, is to assist people to become more competent, purposeful, and ethical through a teaching and learning environment which respects the dignity of all. OUR HISTORY Siena Heights University is a transformative force for good. That’s why more than 95% of Siena Heights Alumni would recommend us to a family member or friend. Since 1919, we’ve been empowering individuals to not only make their individual dreams reality, but to also make the world a better, more peaceful place for everyone. We provide opportunities for our students to succeed both in the workplace and in their lives. POINTS OF PRIDE w According to a recent study, more than 95% of Siena Heights Alumni would recommend us to a family member or friend w Our numerous alumni testimonials (et. al. Gabrielle Davis, Tod Marshall, Jacob Chi, etc.) proves Siena Heights indeed does change lives and is a “university of opportunity” w Siena’s long relationship with the federal TRiO programs on campus (Student Support Services, McNair, Upward Bound) has established us as a leader in educating underprivileged/undeserved student populations w Our 30-plus year history in successfully educating non-traditional students (College for Professional Studies) throughout Michigan and online shows we are a university for all ages, “meeting people where they are” w Our Theological Studies certificate program endorsed by the Diocese of Lansing educates and trains lay ministers for service within the Catholic Church w Our mission-driven outreach programs such as Creative Stages child drama, community-based learning and nursing provides a continuing impact on the community 5